About me

  • who? what? why?

Photo of Alexander Sandberg at his desk

I’m always looking for the simplest possible solution to problems and to life in general. Some call me a ’minimalist’, but I don’t like labels.

I’m open-minded. I despise prejudices against people. I find opposing views to my own fascinating, not threatening.

I’m an extroverted introvert. I love meeting and chatting with new people and walking around, exploring big cities, but I recharge my energy at home.

I’m an avid student of life. If I’m not constantly improving my skills or knowledge of the world, I get bored. When I don’t understand I ask why, and set out to find an answer.

I’m a self-taught Front-End Developer with a soon completed MSc in Product Design, with an interest in UX and a11y; creating user-friendly and accessible experiences for everyone.


Thanks to my curiosity, I’ve had the opportunity and will to pursue many different creative things; web development, graphic design, industrial design, writing, programming, lettering, CAD, among many others.

This pursuit of new knowledge has made me into the interdisciplinary, borderless creative that I am today. I’ve learned to work and communicate with people from different backgrounds.

My goal is to apply this knowledge in a way that helps bring humanity forward, in some way, either directly through my life’s work or indirectly by donating time or money to a relevant cause.


1994: Born in Luleå, Sweden.

2007: Wrote my first lines of HTML and CSS by following course examples taught by the local school, for students 5 years above me.

2011: Took a course in web design and fell in love with front-end development. Began working on small webdev projects as a hobby.

2013: Moved to Gothenburg, Sweden to study computer science at Chalmers University of Technology.

2014: Moved back to Luleå, as computer science lacked the aspects of design that I always liked. At a Starbucks in Kuala Lumpur I realized that I wanted to study product design.

2015: Got into typography and lettering, and ended up selling a custom logo. Interned at a creative agency. Began studies in industrial design engineering at Luleå University of Technology. Didn’t feel the need to move again.

2016: Worked as an in-house graphic designer at a local company. Realized I preferred front-end development. Learned that ”the standard pace is for chumps”, and set up a plan to graduate in less than the expected five years.

2017: Signed with a modeling agency in Stockholm, and worked as a model. Traveled quite a bit, mostly to Stockholm, but also Paris and Milan. Worked as a library assistant at my university.

2018: Started minimal design. Began putting my thoughts into writing through articles and journaling. Moved to Sydney for an exchange semester at University of New South Wales, to gain new perspectives on my engineering-based education, by taking arts courses. Worked as a CAD process analyst consultant.

2019: Realized I wanted to focus my career on front-end development. Moved 2,000 km south to Linz, Austria 🇦🇹, and began working full-time as a Front-End Developer at Newsadoo.

(2020: Graduated with a MSc in product design, in four and a half years.)

Things I’ve worked with

Webdev: HTML, CSS, JavaScript, jQuery, PHP, SQL, Git, SEO, S3, Route53, DNS, Hugo, JAMstack, CodeIgniter, MVC, React, Wordpress, Drupal, Squarespace, Bootstrap, VS Code, npm, Vue, Nuxt

Programming: Java, Haskell

UI+UX/2D: XD, Sketch, InDesign, Photoshop, Illustrator, Framer

CAD/3D: Siemens NX, Catia, Keyshot, Alias, Maya, VRED

Other: Apple iWork, Google Suite, Microsoft Office

You can find some of my webdev projects on GitHub.