Great design simplifies a very complicated world.
Complexity is sometimes preferred over simplicity. It’s exciting to not always be in control. Being in an overwhelming forest is a richer experience than being in a controlled park.
Imagination is the source of every form of human achievement.
Storytelling is very important, from beginning to end. Begin early in the life of a project, and weave it into every aspect of the innovation effort.
It's easier to aim high and scale it back than aim low and add more; keep your ideas bold and innovative.
The best way to predict the future is to invent it.
The best way to complain is to make things.
Real artists ship.
When you get lost in a project, choose the first idea, because it’s the correct one.