↖ Life lessons

Business and Marketing

18 lessons

Life lesson #50

There is no skill called ’business’. Study microeconomics, game theory, psychology, persuasion, ethics, mathematics, and computers.

#50 · Naval Ravikant

Life lesson #53

The most reliable source of long-term profitability and sustainable growth is understanding the customers.


Life lesson #54

Start simple. Don’t complicate things.


Life lesson #55

People don’t buy what you do, they buy why you do it.

#55 · Simon Sinek

Life lesson #56

Never start a company with the intention of becoming rich, because then you will focus on the wrong things.


Life lesson #59

The market rewards execution, not ideas.

#59 · Scott Adams, How to Fail at Almost Everything and Still Win Big

Life lesson #96

Apple owes much of its success to Steve Jobs’s understanding that the way a product makes users feel trumps most other considerations, including price.

#96 · Scott Adams, How to Fail at Almost Everything and Still Win Big

Life lesson #97

Quality is remembered long after the price is forgotten.

#97 · Aldo Gucci

Life lesson #98

Growth for the sake of growth is the ideology of the cancer cell.

#98 · Edward Abbey

Life lesson #99

Fail faster, succeed sooner.

#99 · David Kelley

Life lesson #100

Convenient services beat free. iTunes failed over pirating, but Apple Music is too convenient to not pay the low fee.


Life lesson #101

Embrace accountability and take business risks under your own name. Society will reward you with responsibility, equity, and leverage.

#101 · Naval Ravikant

Life lesson #102

The riskiest thing you can do is make average stuff for average people and pitch it to the masses. Instead, focus on the smallest viable audience and bring magic to them, they will come back and they will bring their friends.

#102 · Seth Godin

Life lesson #103

If you try to please everyone, you’ll stop pleasing the people you care about.


Life lesson #106

If people don’t love or hate your work, you just haven’t done all that much.

#106 · Tinker Hatfield

Life lesson #110

The blessing of modest expectations is that they leave room for many experiences to be a pleasant surprise.

#110 · Barry Schwartz, The Paradox of Choice

Life lesson #112

Pick business partners with high intelligence, energy, and above all, integrity. Don’t partner with cynics and pessimists. Their beliefs are self-fulfilling.

#112 · Naval Ravikant

Life lesson #230

Being small is a feature — not a bug

#230 · Justin Huskey, Launch an App That People Actually Want to Use