Business and marketing

#life lessons / updated may 24th, 2020

The riskiest thing you can do is make average stuff for average people and pitch it to the masses. Instead, focus on the smallest viable audience and bring magic to them, they will come back and they will bring their friends.


If you try to please everyone, you’ll stop pleasing the people you care about.


Convenient services beat free. iTunes failed over pirating, but Apple Music is too convenient to not pay the low fee.


“Never start a company with the intention of becoming rich.”


“Growth for the sake of growth is the ideology of the cancer cell.” — Edward Abbey


”People don’t buy what you do, they buy why you do it.” – Simon Sinek


Start simple. Don’t complicate things.


People should either love or hate your work, otherwise you just haven’t done that much.


“A leader is best when people barely know he exists; when his work is done, his aim fulfilled, they will say: we did it ourselves.” — Lao Tzu


Fail early to succeed sooner.


The most reliable source of long-term profitability and sustainable growth is understanding the customers.


All of us are smarter than any of us.


You’ll get rich by giving society what it wants but does not yet know how to get.


Embrace accountability and take business risks under your own name. Society will reward you with responsibility, equity, and leverage.


There is no skill called ’business’. Study microeconomics, game theory, psychology, persuasion, ethics, mathematics, and computers.


Pick business partners with high intelligence, energy, and above all, integrity. Don’t partner with cynics and pessimists. Their beliefs are self-fulfilling.