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The simple steps behind a successful product

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People don't care about your product, only the result that comes from using it.

  1. Identify a problem in people's lives
  2. Build something to fix it better than what's already out there
  3. Create a brand behind the product that portrays the right message
  4. Deliver the promised result

The following quote does a good job explaining step 3:

"People don’t buy what you do, they buy why you do it." — Simon Sinek

But don't forget, you should never start something with the sole intention of making money.

— Alex